Guest Post

How much should I charge for a Mobile App?

With the explosive growth of mobile technology, businesses are looking for ways to reach far and wide. In this regard, companies are using apps to get their name out there. The affordability of smartphones is fueling app development. The recent rise in the number of startups building mobile applications to increase their consumer reach has seen firms of all sizes looking into investments in mobile.

Startups and young companies are taking more interest in investing in mobile applications now than ever. Several factors influence the cost of your mobile application. Here, we are going to focus on the most important ones.

Purchases within the apps:

The most common factor that determines the cost of an app is the purchases that are dining within the app. However, To make in-app purchases work, you need to make it easy for users to spend money. The most common way of doing that is by offering users incentives to pay. For example, you can give permanent upgrades, premium content, and virtual gift cards to users who pay. If you want to know how to hire on-demand app developers, check this article –

1). Advertisements:

Advertisers want to reach large numbers of potentially interested users, where the cost per impression is small. Therefore, it makes sense to pay a developer when the app gets downloaded by users interested in the advertiser’s products and make an impression on them while they are using the app. It will eventually increase the revenue from your app.

2). Cost while developing:

In a nutshell, the cost of development is not just the price you pay to your developers; it’s all the expenses you incur. You can fudge some of the figures but if you inflate your development expense, then that will be indicative of a lower price point for your app. The truth behind this is quite simple: the amount you have spent for developing an app will get deducted from the amount your clients will end up paying.

3). Freemium Pieces:

The Freemium model is another business model that has gained significant popularity in recent times. This model is based on the fact that almost everyone wants something for free and usually loves more than one version of the same service. The free app has limited features, while the pro version contains all the premium features. Many apps are freemium.

4). Users of the App:

The study of product/market fit is also an effective way to determine the precise nature of your app. Moreover, it helps you determine which business model works for your app and what the price of your service or product should be. Knowing how people think about paying and using apps and which model will work for your app is essential for success.

5). Revenue taken by app stores:

When you build a mobile app, you pay fees to the app stores. Naturally, these fees are part of the cost of making, marketing, and maintaining an app. One thing to consider is that the cost of your app is not the only variable in this equation. Consider other expenses as well as your level of profit.

Final Thoughts

Your app idea is great with potential but always look for ways to update the app to satisfy the needs of your users. It will give you a proper insight into it.