Top 20 Social Media Interview Questions with Answers
Social media, the word that needs no introduction anymore. Every individual uses at least one of the various social media handles that are available in the market today. Not only individuals, but the companies have also started using social media to touch base with their clients in a more personal way. If you see every company these days have a twitter, facebook, Instagram handle. These platforms have become fishing ponds for the companies to fish their clients from.
Due to this expansion in the social media world. The companies now require individuals who can manage these social media handles for the enterprises. The good news here is that we have compiled a list of some frequently asked questions for an interview based on the role of a social media manager. Start reading quickly to know what is coming your way in an interview. The post covers the questions asked to the beginners of the filed as well as the experienced professionals.
Top 10 Social Media Marketing Interview Questions for Fresher
- What is social media marketing?
- How does social media benefit a business?
- Who is a social media manager?
- Name some tools that a good Social Media Manager should consider?
- Explain how do you measure the social return on investment (ROI)?
- Besides Social Site how you can optimize your content?
- Do you know what Facebook Edgerank is?
- What is RSS Feed?
- What is SEO?
- What is SMO?
Top 10 Social Media Marketing Interview Questions for Experienced
- List out the tips to improve your Facebook EdgeRank.
- List out some tips to increase your reach on Facebook?
- Describe one strategy that will help you succeed as a social media marketer.
- How do you stay updated with current social media trends?
- Which marketing metrics are the most important to track?
- How do you get more retweets?
- Based on what you know about our company, how would you recommend we use LinkedIn for marketing?
- How did you grow traffic in your previous roles?
- On which social media platforms should my business establish a presence?
- How do you use social media as a tool for customer service?
Social Media Marketing Interview Questions and Answers for fresher
Let us first start with the common questions that are asked to the freshers in the field
Q1). What is social media marketing?
Web-based social networking advertising is a training that comprises of utilizing web-based life stages like Facebook, Twitter, and others, with the end goal to elevate items or administrations to pick up traffic and clients.
Q2). How does social media benefit a business?
Web-based life benefits organizations in an assortment of ways, the most vital of which is setting up a discourse with clients. Online life empowers clients or buyers to discuss specifically with brands, perpetually changing the manner in which associations must work.
Q3). Who is a social media manager?
A social media manager is the person who is in charge of all the activities pertaining to all the social media handles of a particular business. It includes everything, running campaigns, managing posts, replying to the comments everything ends to end.
Q4). Name some tools that a good Social Media Manager should consider?
A good Social Media Manager should definitely consider the following tools- Zendesk, HootSuite, Sproutsocial, Radian 6, TweetDeck, Crowdbooster
Q5). Explain how do you measure the social return on investment (ROI)?
To gauge the ROI that you put resources into online life, you can consider utilizing apparatuses like the Conversation Measurement Tool on Facebook and upgraded CPM. You can likewise utilize Google Analytics or LinkedIn, which have their very own investigation criteria. The criteria stay the same i-e to follow the movement like clicks, shares, purchases, number of likes and so on.
Q6). Besides Social Site how you can optimize your content?
Other than social sites, there are various different networks like Social Buzz Club, Viral Content Buzz, Triberr, and so on that unites content makers and improve their web-based social networking advancement.
Q7). Do you know what Facebook Edgerank is?
Facebook Edgerank is the calculation utilized by Facebook to decide if your posts ought to be set up or not in the news feed of your page and in addition your supporter’s page and what ought to be their position.
Q8). What is RSS Feed?
RSS is the abbreviation for Rich Site Summary. RSS is an XML document. These feeds push substance to the organization’s site and enable perusers to buy into their feed.qu.
Q9). What is SEO?
SEO (Search Engine Optimization) is a promoting discipline concentrated on developing perceivability in natural (non-paid) web index results. Website optimization incorporates both the specialized and imaginative components required to enhance rankings, drive movements, and increment mindfulness in web indexes.
Q10). What is SMO?
Social media optimization (SMO) alludes to the formation of an online substance that is probably going to be shared through interpersonal organizations. Online networking streamlining is more difficult than science, as it very well may be hard to think of a predictable recipe for making shareable content.
Social Media Marketing Interview Questions and Answers for Experienced
Q11). List out the tips to improve your Facebook EdgeRank.
You can try out the following tips-
- Keep it short
- Be Visual
- Ask for what you want
- Post Daily
- Be Relevant and Not Pushy
- Be Timely
Q12). List out some tips to increase your reach on Facebook?
You can try out the following tips-
- Improve your Facebook EdgeRank
- Stop using third-party tools
- Get your likes up
- Buy some Ads
- Keep building your own Email list and Website
Q13). Describe one strategy that will help you succeed as a social media marketer.
Authenticity is critical. Regardless of the sort of organization you’re meeting with, whether their gathering of people is organizations or customers, it’s essential to be credible. Thusly, brands can build up their dependability to their groups of onlookers.
Q14). How do you stay updated with current social media trends?
You can answer by saying that you follow the most trending blogs and influencers of the industry. You can also speak about reading on changing technology for a better social media management.
Q15). Which marketing metrics are the most important to track?
The answer to this question can vary contingent upon the kind of association you’re meeting with. Research their business and social media presence, and answer this inquiry with your suggestions dependent on what you’ve found out about their enterprise.
Q16). How do you get more retweets?
Probably the most widely recognized approaches to rouse individuals to retweet incorporate learning about the best time of the day to tweet, associating with more Twitter clients, including pictures, and guaranteeing you leave enough characters for retweeters to react.
Q17). Based on what you know about our company, how would you recommend we use LinkedIn for marketing?
By utilizing LinkedIn Groups, most organizations can help set up themselves as thought pioneers in their field.
Q18). How did you grow traffic in your previous roles?
Be prepared to share real numbers. Tell your questioner whether you are depicting a situation where you could develop activity without anyone else’s input, or whether you were a supporter of a group.
Q19). On which social media platforms should my business establish a presence?
The response to this inquiry can change, contingent upon whether the association is a B2B or B2C organization. Set yourself up to answer depending on the kind of organization you’re meeting with.
Q20). How do you use social media as a tool for customer service?
A decent internet-based life authority ought to have the capacity to work with your CS group to ensure that they’re offering help that is useful and on-mark, and furthermore perceive when it’s smarter to take the discussion off the social media.
Social Media Marketing Interview Questions – Conclusion
I hope that this post was of help. There is a lot more to explore in the social media world. Keep reading, keep learning. These are by far the most commonly asked questions. You can definitely expect a few of them to be asked to you during your interview surely.