Guest Post

What is Marketing Automation? Marketing Automation Tools

Marketing automation is an absolute necessity for an advanced marketing team and campaign. Even though you may have heard this reality or found out about it, numerous marketers are not very sure as to what exactly it means. They are confused about their needs, definition, etc. Today we will try to clear the air about MARKETING AUTOMATION. Let us see what all the buzz about is. The blog covers the following sections to make the understanding better for you-

What is Marketing Automation?

Marketing automation is a sort of programming that enables organizations to successfully target clients with automated advertising messages crosswise over channels including email, websites, social media platforms, and instant messages to create potential customers. The innovation is a section of client relationship management, or CRM, and is ordinarily utilized by marketing offices as an approach to expel dreary errands from staff work processes and increment by and large the overall marketing effectiveness.

Frequently, a brand will utilize numerous promoting robotization apparatuses, alluded to as the showcasing innovation – or match – stack. These are promoting robotization stages aid lead age using email showcasing, chatbots facilitated via web-based networking media or sites, and different channels, for example, short message administration (SMS) content. Promoting computerization instruments broaden the compass of advertising efforts, making inbound showcasing, a term a few merchants use to allude to the procedure of discovering prospects for top-to mid-channel using personalization of pitches determined through investigation apparatuses which fragment clients into various gatherings for various methodologies.

Marketing automation is a strategy that enables organizations to support prospects utilizing exceedingly customized, a profitable substance that helps convert these prospects into leads and transform those leads into clients.

Marketing automation is an important part of your marketing riddle—and by no chance a means to an end. You have to continually reshape and examine your procedure to find what’s working, and what isn’t to make it successful or you can say result yielding.

Supporting your leads is a progressing procedure, and marketing automation can help that procedure by syncing your technique all through the majority of your endeavors (blog, online networking, email, shapes, and so on.), sorting out your plan of action. That being stated, recollect, your plan of action is only that—an arrangement and you have to make efforts to connect with and convert your leads if you wish to accomplish your ideal outcomes.

Must-have Features of Marketing Automation

 Lead Scoring

If you don’t do anything else with marketing automation, you ought to at any rate use it to discover who your best prospects are. Lead scoring empowers you to do that. It requires putting some idea an investigation into what profile qualities and practices demonstrate that a lead is a decent prospect, however, once you do that and get your scoring set up, you set yourself in a place to dependably know who your best leads are. However, be set up to invest energy thoroughly considering your scoring techniques and returning to/tweaking them after some time as you study your optimal prospects.

Targeted Email Campaigns

Any email marketing software can send email impacts; however advertising computerization enables you to send important messages to a focused on gathering of people in an opportune way — ideal individuals, right message, perfect time. Consider the substance you’re making for your site. What section of your contacts would your substance address most straightforwardly? Recognize that gathering of people and after that send them a customized email dependent on that content.

 Website and CRM Integration

Marketing automation has a ton of extraordinary highlights and can give some extremely magnificent information, yet you actually possibly take advantage of it on the off chance that you are all-around firmly coordinated with both your site and your client relationship the executives (CRM) stage. This joining enables you to effortlessly follow practices and figure out what promoting endeavors are having an effect on your main concern. Advertising robotization enables you to close the circle in your lead improvement biological system and produce genuine ROI reports.

Progressive Profiling

The greatest objective of your site is to create leads and catch their data, isn’t that so? Advertising robotization enables you to do this and make it a stride further. By continuously profiling your leads, you’re ready to adopt new data about them with each structure they round out on your site. It’s something that you can set up and afterward simply let ride, which is incredible.

Lead Nurturing

The last must-have the highlight of marketing automation is lead sustaining. I’m not going to sugar-coat it. This is the hard one, however regularly the most fulfilling. You should invest energy in creating automated campaigns that will help move customers from one phase of the purchasing cycle to the following, which can be a troublesome errand and require a ton of content creation and time spent examining your personas and how they are communicating with your site.

Some Leading Marketing Automation Tools


Marketo is maybe the best-known marketing automation device, and for great reasons. It’s a standout amongst the most experienced devices, with a full suite of highlights that assistance advertisers oversee email crusades, yet additionally give superb apparatuses to deals groups. Marketo likewise has a marketplace, called LaunchPoint, with many mixes.


You can consider Eloqua as the Ferrari of marketing automation. It’s completely stacked, gives an excellent dimension of administration, and accompanies a coordinating sticker price. One of Eloqua’s key differentiators is the measure of time they spend educating and helping their clients capitalize on the item. Like Marketo, Eloqua likewise has an extraordinary commercial center with a lot of combinations with outsider administrations.

The principal reason why we cherish is its adaptability. This is a device that will truly give you a chance to receive what you need in return. While it’s not hard and fast of the case, in case you’re willing to invest some engineering effort, you can truly redo your experience. Another extraordinary thing about this device is its lightweight UI and quick, individual client support. is one of the more up to date players, yet they’re becoming all-around rapidly and are unquestionably an organization to watch. In contrast to the vast majority of the more established apparatuses, is worked to trigger messages dependent on occasions, as opposed to site visits simply.


The preferred benefit and non-benefit of utilizing HubSpot are the same: the framework covers a little bit of everything, except don’t do any one thing at a profound dimension. HubSpot depicts itself as “inbound advertising programming,” which implies it offers an assortment of instruments, one of which is promoting robotization. This across the board approach can be extremely helpful.


One thing that emerged to us about ExactTarget is the framework’s capacity to target correspondences over numerous channels. Most showcasing mechanization instruments center around email, yet ExactTarget goes past that and gives you a chance to target portable application notices or even messages to the dashboard of a client’s vehicle.

What are the Benefits of Marketing Automation?

Time Savings

Maybe the zenith of technological headway lies at the core of marketing automation arrangements: what once took days, presently takes hours, and what once took hours, presently takes minutes. The technological blast of the most recent two decades brought about less time required for modest, repetitive errands, allowing advertisers to do what they marked their offer letters for innovative, key critical thinking. Maybe a couple has profited more than the rest of the advertisers. Basically, their lives have been recovered and drastically improved through saved time.

More Effective Spend

If marketing automation helps you in saving time and “time is money,” as everyone says then the straightforward rationale proposes that your advertising spending will be less tied up in labor expenses and liberated to be put resources into the breakthrough decisions that will take your association to the very next dimension. Automation of advertising undertakings frees your psyche and valuable spending plan to all the more likely serve (or lead) your group and put your cash where it’s most required, regardless of whether that be a bigger promotion spend to disseminate your message, premiums on world-class ability, or any other accessible alternatives. The main concern: marketing automation arranges everything except an assurance of a positive ROI when viably actualized.

Concrete Measures of Success

The top promoting robotization arrangements will without a doubt have some way of providing details regarding each battle’s execution, which is basic in the present information-driven world. Past that, however, the tip-top promoting robotization arrangements can even gauge future battle execution dependent on verifiable information, utilizing AI and AI. We as a whole know the benefit of understanding which promoting activities work and which don’t, and nothing gives a clearer picture than a marketing automation arrangement with ground-breaking income attribution abilities.

Personalizing the customer journey

Marketing automation apparatuses streamline the way toward getting the correct substance to the correct purchaser at the perfect time. They likewise catch information from the majority of that content. Data assembled by a promoting computerization framework is additionally excessively powerful for qualifying leads on the showcasing side before passing them on to deals. Lead scoring and lead reviewing are two different ways a decent mechanization framework catches and procedures guest information to trigger programmed directing of qualified prompts the right deals reps.


After reading everything that has been discussed above, it will not be an exaggeration to say that marketing automation is the need of the hour. It is high time to invest in it and reap the benefits of the new age technological advancements. You now know about the best features, the advantages, and about some of the leading tools of marketing automation. Take your time and explore more options and give your business a new marketing technique that yields more results.